The traits are:

Ideas (clarity, focus, quality details, strong support, documentation)

Organization (leads, sequencing, transitions, pacing, conclusion)

Voice (passion, enthusiasm that comes from knowledge, engagement of the reader, individuality)

Word Choice (precise language, strong verbs, sparing use of modifiers, words that paint pictures)

Sentence Fluency (crafting of sentences, rhythm of language, varied sentence beginnings and lengths)

Conventions (grammar, punctuation, usage, layout and presentation of text on the page).

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